Most marketers rely on email marketing for their business strategy. In order to reap more benefits with the help of email marketing, you should keep up with best practices and trends for your business in 2023. In our recent Expert Diaries session, we had Ralitsa Minkova with us. She is a well-known email strategist and copywriter who works with customer-centric brands to improve their email marketing journey and she focuses on empathy-based relationship marketing. She’s been in the email marketing industry for quite some time. In this session, Ralitsa walks us through a few best practices and tips that we can try as we strategize and plan for the email marketing of 2023 with respect to customer experience and personalization.